To Enlighten,Enliven,Embolden,Enrich,Educate and Entertain
History 2005- May 28th 2017
ieTV was originally launched as the first local cable channel in Trinidad and Tobago, its content consisted of archival material based on Trinidad and Tobago’s history, culture, festivals and Carnival etc.
Its parent company at the time VA Films (Video Associates) produced plays by local playwright Freddie Kissoon, Caribbean Cooking programs among other local programming. As part of its permanent schedule, there was always an Indian movie on a Thursday and Sunday and in addition to this the station provided Indian entertainment such as the Bollywood Fashion Awards from New York, the Bollywood Music & Movie Awards, Valentines and Mother’s Day Concerts by Indar Kanhai, Radio 90.5 Annual Cookout and Easter Kite Flying Competition, Divali Mangalam and others. The station’s Management Team recognized the need based on requests from the public for more East Indian programming and it was for this reason that the decision was taken for ieTV to become the #1 Indian Entertainment Television Cable Channel. This did not pose much of a challenge since the Chief Executive Officer Mr. Anthony Maharaj has had a lifetime of experience in the Indian Motion Picture Industry, his parents being the
early film distributors of Hindi films from the 1940’s, such as Mother India, Nagin, Sindoor to name a few and he himself continuing the Indian film distribution to this day with the distribution of 1942 A Love Story, Pardes, Mohora, Dil To Pagal Hai and many others. Mr. Maharaj is also a Writer, Director and Producer of several American films, and Associate Producer of Merchant & Ivory’s “Mystic Masseur” based on Vidya Naipaul’s book and the Bollywood film “Dulha Mil Gaya” starring Shah Rukh Khan, Sushmita Sen, and Fardeen Khan, which was filmed on location in Trinidad and Tobago of which he is the Executive Producer. Mr. Anthony Maharaj has also been responsible for many of the early concerts held in Trinidad such as Mahendra Kapoor, Vijantimala and in more recent years, producing the 2005 Bollywood Music Awards, 2006 Bollywood Movie Awards, the Shaan / Jatin Lalit Concert in 2008 and Producer of the internationally acclaimed Plymouth Jazz Festival held in Tobago from 2005 to 2008.
May 29th 2017 ieTV is acquired by SWAHA Media Ltd.
SWAHA Media Ltd has acquired ieTV the first local cable station in Trinidad and Tobago broadcasting since 2005. The Novation was approved by Telecommunication Authority of Trinidad and Tobago at the end of May 2017. The name ieTV has been retained and the station will continue broadcasting Indian entertainment programming. The station has moved production and broadcasting facilities to Diego Martin, with Head Offices Sales and Administration being handled from its registered offices in El Socorro. Pundit Maniedeo Persad has been appointed Managing Director of the station. He brings business and production experience to the station. Pt. Persad is a former Government Senator during 7th and 8th Republican Parliament between 2002 and 2003 before being appointed Trinidad and Tobago’s High Commissioner to India between 2003-2010 with concurrent accreditation to Japan, Singapore, Sri Lanka Indonesia and Bangladesh. Prior to this he has been involved in producing radio and TV programmes since 1989 and is also the Managing Director of EKTA Group of Companies. Under new management direction a slew of programming innovations have taken place. Mr Anthony Maharaj remains a a consultant to the station .
Major news continues at 7.00 am, 12.00 noon 6.30 pm , and 9.30pm daily with Beena Mahase heading the News Department. New programmes include Insights with Zelisa Boodosingh Rupani, Namaste with Ronald Basdeo and programming from different denominational organisations including SWAHA, and the Ahmadiyya Anjuman Isha-At-I Islam Inc. and the Laxminarayan Temple. Very importantly, daily, SWAHA hosts educational and devotional programmes with message from the erudite Pundits of SWAHA. Devotional melodies and also Yoga for all is aired daily. Children programming include Youth of the Nation and Kids Time daily. Cooking shows, as well as local singing competitions are also aired. Bollywood movies are also shown daily and programmes on India sponsored by the Indian High Commission in Trinidad. Current Affairs programmes include Let’s Talk and SWAHA Viewpoint and live broadcasts of special events. New programmes include Coping in time of crises with Clinical Pyschologist Valini Pundit, Elections 2020 with Dr Bishnu Ragoonath ,Head Political Sienes at UWI and Science programmes with Dr shirin Haque, Astronomer also attached tio UWI.
ieTV is aired on all major cable networks as follow:
Flow Trinidad - Channel 113
Green Dot - Channel 1
Massy - Channel 101
Blink/TSTT - Channel 116
Air Link - Channel 7
Digicel Play - Channel 9.
Facebook page is ieTV News Trinidad and Tobago